Robert B. Friedman

Rob Friedman helps the world's leading companies navigate product-liability risks and challenges.  His diverse advisory, litigation and trial practice focuses on the life sciences, manufacturing, consumer products, and technology industries. 

Rob Friedman represents leading companies in high-stakes product liability and mass tort matters, with a focus on cases involving complex science, coordinated national strategy, and trial-ready execution. Clients rely on him for clear judgment, disciplined management of large-scale litigation, and the ability to prepare and defend key company witnesses in matters with significant business impact.

Rob has spent more than five years helping lead the national defense of an international pharmaceutical company in one of the largest mass torts in U.S. history. He coordinated a defense effort spanning more than 150,000 claims across federal and state courts, oversaw a team of more than 100 lawyers and professionals, and helped secure a complete Daubert victory in federal Multi-District Litgation and nine consecutive defense wins in challenging venues such as Alameda County and Cook County—without a single adverse verdict.

With the growing influence of AI on the business of his clients and the execution of legal work, Rob is helping clients and colleagues not merely navigate new challenges, but uncover opportunities for success.  He is a frequent lecturer on the evolution of product-liability law and its application to life science, manufacturing, technology, and energy industries.  A member of the Firm's Technology & Innovation Committee, Rob works closely with clients and teammates to find creative ways to use AI not merely to drive efficiency, but also to make better decisions that result in better outcomes.

Rob serves as Associate Talent Partner for his firm’s eight-time Law360 “Practice Group of the Year” Product Liability and Mass Torts group, where he oversees the hiring and development of more than 80 attorneys. A past Mentor Award recipient, he is committed to preparing the next generation of trial lawyers for a rapidly changing litigation landscape.