Kent Outdoors represents PRADCO’s first investment in the watersports and marine safety categories. 

The King & Spalding Corporate team advising PRADCO Outdoor Brands in the transaction includes Justin King, Andrea Demick and Jacob Wright. 

A press release announcing the transaction can be found here.

Established in 1959, Kent Outdoors serves watersports participants through brands including HO Sports, Hyperlite, BOTE, O’Brien, Connelly, Liquid Force, Onyx, Full Throttle, Kent Safety Products, Aquaglide, FatSac, Barefoot International and Seipel Marine. PRADCO Outdoor Brands, a subsidiary of privately held, family-owned EBSCO Industries, Inc., operates leading hunting and fishing brands including Moultrie, Summit, Whitetail Institute, Heddon, BOOYAH, YUM and Bobby Garland. 

Founded in 1944 and headquartered in Birmingham, Alabama, EBSCO Industries, Inc. is a privately held, family-owned company operating businesses across information services, manufacturing, outdoor recreation, renewable energy and real estate.