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Zach McEntyre is a crisis-tested litigator. For two decades, he has represented clients in the technology, financial services, insurance, food and beverage, energy, and healthcare industries in their most sensitive class actions, consumer protection matters, and business disputes. He is a leading authority on the defense of high-stakes consumer class actions and "viral" litigation and government enforcement action.
Zach has led the defense in hundreds of class actions and in consumer protection litigation and investigations launched by government actors. His matters almost always implicate core business practices, critical public relations considerations, and federal or state regulatory scrutiny. Zach has defeated class certification or won on the merits in cases asserting claims under the federal and state RICO statutes, California's Unfair Competition Law, New York's GBL sections 349 and 350, the Consumer Fraud Acts in Illinois and New Jersey, and Florida's Deceptive and Unfair Trade Practices Act, among others. He has beaten back claims under the federal Fair Credit Reporting Act (and state analogs), the federal Telephone Consumer Protection Act (and state analogs), the Electronic Communications Privacy Act, the California Information Privacy Act, and every imaginable common-law privacy tort. He has litigated in federal or state courts in nearly every state. Zach's adversaries (and sometimes eventual negotiating partners) have included every leading class action plaintiff's firm, state AGs, activist district attorneys, and federal and state regulators (such as the CFPB and the New York Department of Financial Services).
In addition to his class action practice, Zach handles all manner of commercial disputes. In all of his matters, Zach focuses on working with his clients to identify, right away, the client's business objectives--and then to devise and execute strategies to satisfy those objectives. Those objectives sometimes call for early resolution. Zach is the rare courtroom lawyer who can readily recalibrate from a singular eye for victory in court to a cleareyed assessment of risk and an ability to achieve optimal negotiated outcomes. Whether in the courtroom or across the negotiating table, Zach relies on trial-ready litigation strategy and rock-solid credibility.
Zach is one of the leaders of the firm's national class action practice and its consumer financial services litigation group. He is a regular author and speaker on cutting-edge litigation issues. He is on the Board of Directors for the Atlanta Volunteers Lawyers Foundation, a former Board member for the Georgia Law Center for the Homeless, and a proud member of the Stonewall Bar Association of Georgia.
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