Robert M. Keenan III (Rob)

Rob represents health industry clients with respect to a broad range of regulatory, transactional, and contracting matters, with a particular focus on fraud and abuse laws, including the federal Anti-Kickback Statute and the Stark Law; managed care contracting; and health information privacy and security.

Rob advises hospitals, health systems, academic medical centers and large physician groups concerning regulatory and structuring issues related to physician contracting, including practice acquisitions, professional services arrangements and evolving value-based arrangements. Rob regularly assists clients with the design of Stark Law-compliant physician compensation methodologies, including within group practices. Rob has considerable experience troubleshooting existing arrangements, often finding compliant pathways, and has filed a number Stark Law voluntary disclosures with the Centers for Medicare & Medicaid Services when a Stark-compliant pathway could not be identified.

Rob regularly assists clients with managed care contracting issues, including contract review and negotiation; development of template language; and evaluation of regulated content, including applicability of federal law and state insurance codes. Rob served as the Editor of the American Health Law Association’s Health Plans Contracting Handbook, 7th ed. (2015), and served as Co-Editor of the 5th and 6th editions. Rob also spent time in-house at a national health insurance company advising managed care organization clients on various contracting and regulatory issues before returning to King & Spalding.

Rob advises clients on federal and state health information privacy issues and has significant experience representing covered entities and business associates, as well as medical device and pharmaceutical companies that encounter HIPAA-related issues. He provides advice regarding covered entity and business associate regulated status, proactive compliance, data use and sharing, incident response and breach reporting, de-identification, and clinical research issues.

A regular speaker and writer, Rob is ranked as Band 1 for Healthcare in Georgia in Chambers USA Client's Guide to America's Leading Lawyers for Business and also is recognized in recent editions of The Best Lawyers in America and Expert Guides Best of the Best USA. He is a member of the American Health Law Association, the Health Law Section of the American Bar Association, and the State Bar of Georgia, and is a member and past President of the Georgia Academy of Healthcare Attorneys.