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Cases & Deals

September 13, 2021

Mailchimp to be acquired by Intuit for $12 Billion

King & Spalding is advising client Mailchimp, a world-class, global customer engagement and marketing platform, in its $12 billion acquisition by Mountain View, CA-based Intuit Inc. (Nasdaq: INTU), the global technology platform that makes TurboTax, QuickBooks, Mint, and Credit Karma.  The transaction is expected to close by the end of Intuit’s second quarter of fiscal 2022, subject to customary closing conditions, including regulatory approvals. 

Mailchimp offers marketing and commerce platform for small businesses, brands and entrepreneurs digital marketing services, audience management tools, creative tools, marketing automation, insights and analytics as well as develops email marketing software to send marketing emails, automated messages and targeted campaigns. Mailchimp was founded in 2001 and is based in Atlanta, GA.

This transaction is the largest sale of a bootstrapped technology company ever.  Over the past few years, King & Spalding has advised Mailchimp on several acquisitions and other matters.

More information can be found here

The King & Spalding deal team includes Justin King, Erik Belenky, Keith Townsend, Will Jordan, Claire Alexander and Andrea Demick.