This session will expand beyond the basics of influencer marketing to identify specific challenges and mistakes with influencer engagements. Following a review of the current trends in the adoption of influencer and endorser marketing, FDA regulations and policy, and recent FTC developments, presenters will discuss the most common missteps in identifying and vetting influencers, influencer agreements, and managing content, including comments and direct messages ("DMs"). Learn tactics and recommendations to improve your company's influencer marketing strategies and avoid common pitfalls.