People

Emma Maconick is a Silicon Valley corporate partner specializing in technology transactions. Emma provides business-oriented solutions to complex intellectual property (IP) and information technology (IT) issues by evaluating IP and IT risks in the context of business objectives and developing practical, real-world responses. Emma structures and negotiates sophisticated technology transactions that help drive growth through creating, developing and commercializing advanced technology assets. Emma is a frequent author and speaker on IP and IT topics.

Emma regularly counsels U.S. based and international clients including corporations, lenders, emerging companies, research and development entities, and universities. Emma focuses on representing clients in a range of technology sectors including, consumer platform operators, FinTech, big data and analytics, cloud computing, “as a service,” artificial intelligence, machine learning, hardware and software product development, transactional privacy and cybersecurity, and advanced virtual and augmented reality.

Emma concentrates on technology transactions that involve hardware and software product research and development strategies, as well as manufacturing, procurement and supply agreements; commercial contracts, software platform and infrastructure as-a-service businesses; IT and business process, sourcing, big data analytics and cloud-based business agreements; standard terms of use and privacy policies; data, cybersecurity and incident preparedness and response strategies; and Internet commerce-related issues.

Emma has extensive transactional experience with the IP and IT aspects of mergers and acquisition; strategic alliances, business partnerships and joint ventures; investment, credit and financing arrangements; IP and IT asset management, as well as equity and debt capital markets transactions.

Emma also consults on IP litigation, with a focus on settlement agreements, coexistence agreements, cross-licenses and other arrangements for sharing IP rights in the technology content and telecommunications sectors.

Full Bio

Credentials

B.A. History, University of Bristol, UK, honors

PGDip, Law and Legal Practice, The College of Law, London

California

High Court of New Zealand

Supreme Court of England & Wales

Leading Women in Technology - Member

UPWARD - Board Member

International Technology Law Association - Member

Licensing Executives Society (USA & Canada) - Member

London Law Society - Member

King & Spalding Pro Bono Committee - Silicon Valley Office Chair

French

Matters

IP and Technology Licensing Transactions

Assisted Airbnb, Inc. with various intellectual property licensing agreements related to its rebranding and redesign of its products and marketing

Represented a worldwide social network company in strategizing and negotiating agreements for its new products division

Negotiated the purchase of several royalty payment streams on behalf of a pharmaceutical royalty fund

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Matters

IP and Technology Licensing Transactions

Assisted Airbnb, Inc. with various intellectual property licensing agreements related to its rebranding and redesign of its products and marketing

Represented a worldwide social network company in strategizing and negotiating agreements for its new products division

Negotiated the purchase of several royalty payment streams on behalf of a pharmaceutical royalty fund

Advised Jet.com in implementing its online retail gift card sales offering

Represented an automated vehicle start-up in negotiating agreements with its first customers and suppliers

Represented General Electric’s GE Digital unit in negotiating several resale agreements to provide for global resale of GE software

Represented Airbnb, Inc. in its consultant agreements with various videography, photography and voice-over consultants

Represented BassPro in optimizing and renegotiating a series of critical, longstanding supply agreements

Represented UPS Ventures in structuring and negotiating a strategic relationship and venture investment in Optoro Inc.

R&D/Product Development

Advised a top-tier automaker on the development and marketing of its first wearable mobility device

Advised a streaming music service provider on open-source software and related issues in connection with its platform and mobile apps

Negotiated a design development and manufacturing agreement for Aurrion, Inc. for the design and manufacturing of optical chips for a large player in the semiconductor industry

Represented Patagonia, Inc. in its design, development (including joint development) and manufacturing agreements with various players in the industry, including government contracts

IP and Technology Diligence and Support in M&A Transactions

Represented General Electric’s GE Digital unit in its acquisitions of the field service management solution provider ServiceMax, Inc.,and the asset performance management company Meridium, Inc.

Advised Ebates, Inc. in its acquisitions of several e-commerce and related companies

Assisted Efacec Power Transformers, Inc. with various international intellectual property issues related to Efacec’s sale of a large power transformers manufacturing facility

Represented United Parcel Service, Inc. (UPS) in its acquisition of an international e-commerce enabler and logistics company

Cloud, Saas and Internet Platform Agreements

Advised a top-tier wealth management firm in negotiating a series of agreements to implement a new mortgage origination platform

Represented Spectra Energy Group, a natural gas transmission and processing company, in its consolidation of several data centers across North America

Represented a major industrial software supplier in negotiating agreements for on-premise and remotely-hosted software solutions

Data, Security and Privacy

Advised a major online consumer service on anticipating and responding to a number of security and privacy concerns

Advised a national credit reporting agency on privacy implications for its mobile apps and related issues

Advised a behavioral advertising startup on privacy and data security issues in its commercial relationships

IT Sourcing Agreements

Represented a major U.S. consumer goods manufacturer in restructuring its IT systems for production and distribution

Represented Dell SecureWorks in negotiating several outsourced IT security services agreements with customers

Represented Avon Products, Inc. in drafting the outsourcing of their IT managed services for its companies worldwide

Customer-Facing Agreements

Assisted RentPath, Inc. with the redrafting of its terms of service and privacy policies in connection with RentPath’s acquisition of Lovely

Prepared the terms of service and privacy policies for several mobile applications developed by SK Planet, Inc.

Counseled RentPath, Inc. on anticipating and responding to a number of privacy and security concerns for its product launches

Drafted terms of use and privacy policy for Columbia Property Trust

Matters

IP and Technology Licensing Transactions

Assisted Airbnb, Inc. with various intellectual property licensing agreements related to its rebranding and redesign of its products and marketing

Represented a worldwide social network company in strategizing and negotiating agreements for its new products division

Negotiated the purchase of several royalty payment streams on behalf of a pharmaceutical royalty fund

See more
Icon close

Close

Matters

IP and Technology Licensing Transactions

Assisted Airbnb, Inc. with various intellectual property licensing agreements related to its rebranding and redesign of its products and marketing

Represented a worldwide social network company in strategizing and negotiating agreements for its new products division

Negotiated the purchase of several royalty payment streams on behalf of a pharmaceutical royalty fund

Advised Jet.com in implementing its online retail gift card sales offering

Represented an automated vehicle start-up in negotiating agreements with its first customers and suppliers

Represented General Electric’s GE Digital unit in negotiating several resale agreements to provide for global resale of GE software

Represented Airbnb, Inc. in its consultant agreements with various videography, photography and voice-over consultants

Represented BassPro in optimizing and renegotiating a series of critical, longstanding supply agreements

Represented UPS Ventures in structuring and negotiating a strategic relationship and venture investment in Optoro Inc.

R&D/Product Development

Advised a top-tier automaker on the development and marketing of its first wearable mobility device

Advised a streaming music service provider on open-source software and related issues in connection with its platform and mobile apps

Negotiated a design development and manufacturing agreement for Aurrion, Inc. for the design and manufacturing of optical chips for a large player in the semiconductor industry

Represented Patagonia, Inc. in its design, development (including joint development) and manufacturing agreements with various players in the industry, including government contracts

IP and Technology Diligence and Support in M&A Transactions

Represented General Electric’s GE Digital unit in its acquisitions of the field service management solution provider ServiceMax, Inc.,and the asset performance management company Meridium, Inc.

Advised Ebates, Inc. in its acquisitions of several e-commerce and related companies

Assisted Efacec Power Transformers, Inc. with various international intellectual property issues related to Efacec’s sale of a large power transformers manufacturing facility

Represented United Parcel Service, Inc. (UPS) in its acquisition of an international e-commerce enabler and logistics company

Cloud, Saas and Internet Platform Agreements

Advised a top-tier wealth management firm in negotiating a series of agreements to implement a new mortgage origination platform

Represented Spectra Energy Group, a natural gas transmission and processing company, in its consolidation of several data centers across North America

Represented a major industrial software supplier in negotiating agreements for on-premise and remotely-hosted software solutions

Data, Security and Privacy

Advised a major online consumer service on anticipating and responding to a number of security and privacy concerns

Advised a national credit reporting agency on privacy implications for its mobile apps and related issues

Advised a behavioral advertising startup on privacy and data security issues in its commercial relationships

IT Sourcing Agreements

Represented a major U.S. consumer goods manufacturer in restructuring its IT systems for production and distribution

Represented Dell SecureWorks in negotiating several outsourced IT security services agreements with customers

Represented Avon Products, Inc. in drafting the outsourcing of their IT managed services for its companies worldwide

Customer-Facing Agreements

Assisted RentPath, Inc. with the redrafting of its terms of service and privacy policies in connection with RentPath’s acquisition of Lovely

Prepared the terms of service and privacy policies for several mobile applications developed by SK Planet, Inc.

Counseled RentPath, Inc. on anticipating and responding to a number of privacy and security concerns for its product launches

Drafted terms of use and privacy policy for Columbia Property Trust

Credentials

B.A. History, University of Bristol, UK, honors

PGDip, Law and Legal Practice, The College of Law, London

California

High Court of New Zealand

Supreme Court of England & Wales

Leading Women in Technology - Member

UPWARD - Board Member

International Technology Law Association - Member

Licensing Executives Society (USA & Canada) - Member

London Law Society - Member

King & Spalding Pro Bono Committee - Silicon Valley Office Chair

French