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March 11, 2020

Rockstar, Inc. Acquired by PepsiCo for $3.85 billion


King & Spalding advised Rockstar, Inc. ("Rockstar"), the popular energy drink maker, with its agreement to be acquired by PepsiCo, Inc. (NASDAQ: PEP) ("PepsiCo") for $3.85 billion.

Rockstar, founded in 2001, produces beverages that are designed for those who lead active lifestyles from athletes to rock stars and is sold in 30 countries worldwide. PepsiCo has had a distribution agreement with Rockstar in North America since 2009.

The King & Spalding team included Russ Richards, Wayne Pressgrove and Jeff Spigel.