News & Insights

Cases & Deals

June 19, 2017

Airbnb to Acquire Trooly


On June 19, 2017, our client, Airbnb, Inc. (“Airbnb”) closed its acquisition of Trooly, Inc. (“Trooly”) at an undisclosed purchase price, by way of a reverse triangular merger. The parties had signed transaction documents on May 31, 2017.

Trooly analyzes data from public records, social media, and other sources to verify the identities of individuals and evaluate potential risk factors associated with individuals.

Airbnb, operates an online marketplace and hospitality service, enabling people to lease or rent short-term lodging.

We advised Airbnb alongside Latham & Watkins and Morrison & Foerster. Latham provided general M&A transaction assistance to Airbnb, and Morrison & Foerster advised on Fair Credit Reporting Act matters. We advised Airbnb on a broad range of IP, commercial contract, data, privacy and security-related matters integral to the acquisition.  

The primary King & Spalding attorneys on the matter were Partner Emma Maconick, Senior Associate Dan Ray, and Associates Stephen Shin and Brett Schlossberg.  Trooly were represented by Goodwin Procter.

The transaction has received media attention from Fortune and Bloomberg.