NEW YORK, Feb. 12, 2019 — Acritas Research has named King & Spalding among the top 20 law firm brands in the United States in its annual brand recognition survey of senior in-house counsel. The firm has made Acritas’s top 20 for three straight years.
The Acritas U.S. Law Firm Brand Index measures the brand strength of law firms across five metrics: top-of-mind awareness, favorability, consideration for top-level litigation, consideration for M&A, overall usage among U.S.-based clients and inbound usage among international clients.
The survey is based on data collected from an independent telephone survey of 624 senior in-house counsel from around the world across a range of industries. 258 of those surveyed were at non-U.S.-based organizations, and were asked which firms they used for their U.S.-based legal needs. More information on the index can be found here.
About King & Spalding
Celebrating more than 130 years of service, King & Spalding is an international law firm that represents a broad array of clients, including half of the Fortune Global 100, with 1,000 lawyers in 20 offices in the United States, Europe, the Middle East and Asia. The firm has handled matters in over 160 countries on six continents and is consistently recognized for the results it obtains, uncompromising commitment to quality, and dedication to understanding the business and culture of its clients. More information is available at www.kslaw.com.