Trademark & False Advertising Litigation
The firm’s trademark and false advertising litigation practice comprises 11 partners and dozens of associates who specialize in coordinated worldwide litigation, U.S. district court litigation, arbitrations, and oppositions before the Trademark Trial and Appeal Board. We serve as primary outside trademark litigation counsel for The Coca-Cola Company, for which we protect and enforce the most valuable trademark in the world. The firm has developed specialized methods of handling counterfeiting matters, refined over decades and put to use representing the Atlanta Committee for the Olympic Games in creating and implementing a state-of-the-art anti-counterfeiting program. Our false advertising litigation clients have included The Coca-Cola Company, UPS, The Home Depot, Wendy’s, American Honda, Merial, and 3M, among others.
Trademark Prosecution & Strategic Counseling
King & Spalding has a successful history of obtaining, managing, and protecting trademarks worldwide. We specialize in the management of large, global portfolios, such as those of The Coca-Cola Company, UPS, and ExxonMobil. We routinely handle the full range of trademark issues, including searching and filing trademarks and domain names, prosecution of applications for registrations, maintenance of trademark and domain name registrations, licensing and counseling, and due diligence in mergers and acquisitions.
To facilitate our global practice, we maintain a network of valued relationships with local counsel around the world. As a result, our clients benefit from expedited priority service with affiliated counsel in nearly 200 countries. With eight partners specializing in trademark prosecution and strategic counseling, we offer a uniquely specialized expertise. Our attorneys have been recognized among the world’s top trademark practitioners by Best of the Best of the World– Trademark Lawyers, International Who’s Who of Trademark Lawyers, World’s Leading Trademark Practitioners, Chambers, SuperLawyers, and Euromoney’s Guide to the World’s Leading Experts in Trademark Law. They have held leadership positions in the AIPPI (President, U.S. Group) and INTA, published leading articles and treatises on trademark law, and served as arbitrators for the World Intellectual Property Organization.
